We maintain the most comprehensive and accurate product database in the pet food market, gathering data in real time from manufacturers, retailers, and pet parents. With access to nearly 10,000 products, our team of nutritionists is able to map the unique nutritional needs of every pet “client” to the best diets available in the market.
Want to know what is in a specific pet food? We have the facts. Find out the latest information and details on any pet food, beyond what you see on the label, including characteristics that are trending with consumers.
Pet health is our top priority, and the data model we’ve designed is focused on the nutritional needs of pets first, then mapped to the market to identify the most relevant products. Behind each nutritional assessment, Petabolix™ has curated the collective wisdom of years of animal health research from universities, veterinarians, nutritionists, and leading manufacturers to turn insight into happier and healthier pets.
Once a nutritional assessment is calculated, including factors like breed, life stage, lifestyle and propensity to various health related items, we match nutritional needs to the pet market. With almost 10,000 pet products out there, Petabolix considers unique health benefits and risks to present users with scored results.
It is estimated that over 50% of dogs are obese, which we know is often a symptom of [too much] love from pet parents. To help ease pets back into healthier body conditions, Petabolix™ takes a very considerate approach to recommending diet plans that follow the guidelines of leading nutritionists, food scientists, and veterinary research facilities.
Beyond providing personalized nutrition for pets, our data is also used by marketers to inform their marketing strategies in the pet food space. To inform our own products, as well as those of partners, we track retailer information, product pricing, customer reviews and ratings, manufacturer details, recalls, and detailed ingredient data.
Animal
Life stage · Lifestyle · Breed size · Activity level
Retail
Store locations · Digital outlets · Online pricing · Customer ratings
Food
Ingredients · Guaranteed analysis · K/cals per cup · Calories
Company
Manufacturer details · Social responsibility · Vet leadership · Recalls
Petabolix is a proud Techstars company.
